36% rise in positive sentiment as compared to the previous month

Highest positive mentions
in the calendar year

75% VTR on a long-form brand film (above 2 mins)

Featured organically by AdsoftheWorld on their homepage

The results that followed

Here's the film

I worked end to end on the campaign, shaping the film’s narrative direction, overseeing production as well as coordinating with various stakeholders to bring the idea to life within a tightly regulated category.

Father's Day UGC Film

A community-led film built around real dads and kids sharing unscripted life lessons. We shifted the brand conversation from finance to family, using authentic stories to create an emotional connect that felt human, warm, and completely unforced.

HERE'S SOME MORE WORK

Scam Se Savdhaan

An influencer-led IP created to educate audiences about digital fraud in a way that felt accessible, not preachy. By using trusted creators to deliver practical messages, the series turned safety awareness into content people actually chose to watch and share.

Moment Marketing

Fast, culturally tuned content built to keep the brand part of everyday conversations. By reacting with wit and relevance, we used timely posts to humanise a highly regulated category and make the brand feel current, relatable, and present.